KIMI NATURALS
KIMI NATURALS
Email Marketing
Kimi Naturals: High-Conversion Retention & CRM Email Design.
I designed a high-performance email ecosystem for Kimi Naturals, focusing on maximizing customer retention and revenue from owned channels. Moving beyond basic templates, I implemented direct-response design frameworks specifically engineered to increase CTR and drive repeat purchases.
The project involved creating a modular, mobile-first design system that prioritizes clear visual hierarchy and persuasive "above-the-fold" CTAs. By integrating dynamic elements, including a high-engagement GIF review section for social proof - I ensured the creative was optimized to reduce churn and build long-term customer LTV through a data-informed visual strategy.
I designed a high-performance email ecosystem for Kimi Naturals, focusing on maximizing customer retention and revenue from owned channels. Moving beyond basic templates, I implemented direct-response design frameworks specifically engineered to increase CTR and drive repeat purchases.
The project involved creating a modular, mobile-first design system that prioritizes clear visual hierarchy and persuasive "above-the-fold" CTAs. By integrating dynamic elements, including a high-engagement GIF review section for social proof - I ensured the creative was optimized to reduce churn and build long-term customer LTV through a data-informed visual strategy.
