ADDIE
ADDIE
App Store
Client: KURVE APPXL
Designed a high-performance App Store and Google Play screenshot suite for Addie to maximize conversion rates and lower acquisition costs. Partnering with the growth team at Kurve, I translated core product features into a persuasive visual narrative.
My design approach focused on App Store Optimization principles, using high-impact typography and feature-to-benefit mapping to drive immediate user intent. By engineering a visual hierarchy that highlights the app’s unique ADHD-focused solutions above the fold, the creative was optimized to turn store page visitors into active installs, supporting the brand's overarching performance and growth goals.
My design approach focused on App Store Optimization principles, using high-impact typography and feature-to-benefit mapping to drive immediate user intent. By engineering a visual hierarchy that highlights the app’s unique ADHD-focused solutions above the fold, the creative was optimized to turn store page visitors into active installs, supporting the brand's overarching performance and growth goals.
