CRUM PET TAG

Designed a high-conversion landing page for Crumb’s GPS pet tracker to scale cold traffic from Meta and Google Ads. I restructured the page architecture to prioritize Conversion Rate Optimization (CRO), ensuring the value proposition of the tag-to-app ecosystem was clear above the fold. By implementing mobile-first layouts and strategic "trust stacking," the design was engineered to minimize bounce rates and maximize "Add to Cart" actions for paid acquisition campaigns.