ELEAT

High-Performance Landing Page for a Disruptive Protein Cereal Brand. The design strategy for ELEAT prioritized the "reinvention of cereal" by translating high-performance nutrition into a frictionless e-commerce experience. By architecting a landing page that highlights the 20-second preparation time and 100% natural ingredients, the UI directly addresses the "Busy Professional" persona. The primary conversion lever—a "Bundle & Save" subscription model—was designed to lower customer acquisition costs (CAC) while maximizing lifetime value (LTV) through multi-flavor selection tools.