NovaaLab
Email Campaigns Landing Pages
Transformed NovaaLab’s email marketing from generic newsletters into a high-performance sales engine. By focusing on conversion-centric layouts, mobile-first responsiveness, and clear visual hierarchies, these designs were engineered to reduce friction and maximize CTR.
From high-urgency promotional blasts to automated retention flows, every element was designed to drive repeat purchases and increase CLV. I focused on behavioral triggers and psychological layout patterns that guide the user from "Open" to "Add to Cart" in seconds.