CLEARDENT – Instagram shop with blog from scratch.
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Client: CLEARDENT - dental care devices production and trade.
Goals of the project: ⠀
➔ Creating a unique corporate identity and style for the shop in terms of text and visual content.
➔ Increase the number of active subscribers.
➔ Increase sales
➔ Regular posting
⚫ Process:
1️⃣ Briefing: I received references and information about the store and the products.
2️⃣ Research and analysis. Compilation of client profiles based on statistical information.
3️⃣ Creating an SMM strategy for complex account management and promotion
4️⃣ Instagram account design (logo, profile header design, highlights covers, stories and feed templates).
5️⃣ Account management and promotion based on the created SMM strategy:
- setting up targeted advertising,
- regular content creation based on a plan in line with the current Instagram trends
- using free promotion methods and collaborations with bloggers
- organization of giveaways.
⚫ Results:
✅ Devised the SMM strategy
✅ Finished the instagram account design
✅ Increased the amount of clients
✅ Daily posts that increase the activity of the account