Addie
Addie
Paid Ads
Client: KURVE APPXL
Goals of the project: App Install Campaign: Creative Testing Assets for ADHD Digital Health
Designed Google App Campaign creative for Addie ADHD management app through KURVE APPXL. Created three distinct creative variants to test messaging approaches and visual styles for mental health app acquisition.
Assets built for creative testing at scale—enabling the team to identify top performers across different user segments. Creative adapted from App Store assets, maintaining brand consistency across paid and organic touchpoints while optimizing for Google UAC performance.
Assets built for creative testing at scale—enabling the team to identify top performers across different user segments. Creative adapted from App Store assets, maintaining brand consistency across paid and organic touchpoints while optimizing for Google UAC performance.
